araven CORPORATION

ARAVEN, a leading company in solutions for convenient transportation of purchases, launches SHOPHIE: its first basket with a design that can be personalised for each chain of shops. This new basket is aimed at the market of specialist shops, which take care with the look of their establishments without forgetting functionality and convenience at the point of sale: gourmet food, cosmetics or perfumery and health and beauty stores among others.

Until now the baskets used in specialised establishments have all been very similar, and there have been very few options for differentiating them from the others as the current range on offer is very limited.
SHOPHIE has been created to revolutionise the design and convenience of transportation of purchases, allowing all clients to personalise the baskets in their establishments. The new and exclusive basket from ARAVEN has been launched in two sizes - 6 and 15 litres - to adapt to different purchase volumes, and it is easily stackable, enabling you to optimise space at your point of sale.

To make each basket unique and inimitable, you just have to follow these steps:

1.    Select a capacity: 6 and 15 litres
2.    Select the type and number of handles: One handle, two handles and crossover style

3.    Choose a colour and corporate logo
There is also the option of equipping your establishment with pre-define designs in black and white, green, light blue and magenta. SHOPHIE also has its own website, www.shophie.com, where you can check all the designs and combinations available for this personalisable basket.

ARAVEN was inspired by the wisdom of the French name, Sophie, to create its new pioneering product, and it has put an "H" between the "S" and the "O" to form the word, "Shop". This wordplay has created SHOPHIE, a basket with a unique design for each client and each chain of shops.

In the purchase transportation sector, Araven produced and sold hand baskets for supermarkets for many years before launching Shop & Roll shopping baskets in 2005, shopping baskets with wheels and a telescopic handle, which can now be seen in the main supermarket and hypermarket chains around the world. Since then, millions of Shop & Roll shopping baskets have been produced and personalised with the corporate colour and logo of the clients.

 For more information see:

www.shophie.com